Do Good & Be Kind | Good In Store - Small Shop Spotlight
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Do Good & Be Kind | Small Shop Spotlight : Good In Store

Do Good & Be Kind | Good In Store - Small Shop Spotlight

Every once in a while a small shop shines brighter than the rest, not only for their great items, but also for what they stand for.  Our world can always use an extra dose of kindness and good, and for that reason, I am a huge fan of this do-good shop, Good In Store.  Good In Store is owned by MJ Kocovski, a graphic designer, social media specialist, former teacher, wife and mom of 3 and an overall passionate person.

MJ’s adventure all began when she noticed that there was a lot of negativity printed on girls t-shirts.  MJ and her daughter decided there was a need in the positive clothing department, and they decided to fill that void with her first t-shirt design – Do Good.  (Now available in kids/adult tees and letterpress prints.)

Once MJ realized her Do Good tee was adding good into the world, her online boutique, Good In Store came to fruition.  With a mission to send out kindness with every item purchased, Good In Store is also a way to get her children involved in the process and to help them understand the importance of committing to their dreams and putting more positive messages into the world.

Do Good & Be Kind | Good In Store - Small Shop SpotlightDo Good & Be Kind | Good In Store - Small Shop Spotlight

With the positive response of the Do Good tee, MJ decided it was time to create a more mature design for adults to fall in love with, and just like that she created many great designs; Kind Is The New Black, Grow Kindness, Be Kind, Choose Kind Over Cool, etc. All great reminders to our world!

Good In Store is filled with so many wonderful positive tees, tanks and sweatshirts for the family to love.

Do Good & Be Kind | Good In Store - Small Shop SpotlightDo Good & Be Kind | Good In Store - Small Shop Spotlight

Not only does Good In Store offer pleasantly printed apparel, but it is also filled with beautiful and positivity-inspired paper products such as; calendars, prints, cards, and printables. (HINT HINT – These items would make amazing stocking stuffer gifts!)

Do Good & Be Kind | Good In Store - Small Shop Spotlight Do Good & Be Kind | Good In Store - Small Shop Spotlight

All of the Good In Store apparel and paper products have a mission of sharing goodness, but MJ didn’t stop there.  A portion of every Do Good print/tee sale goes to support The Sweet Pea Foundation, a not-for-profit foundation established in the memory of Grace Elizabeth Letherman that assists sick and hospitalized children and their families. This foundation goes above and beyond to bring some joy to these children during their hospital stay in the form of crafts, new books, new teddy bears and even murals on the walls.

It’s a Sweet program for sure, and I always love and support a company that gives back!  

Do Good & Be Kind | Good In Store - Small Shop SpotlightDo Good & Be Kind | Good In Store - Small Shop Spotlight



Do Good & Be Kind | Good In Store - Small Shop Spotlight

:: GOOD IN STORE – SHOP THIS POST ::

GROW KINDNESS Shirt: The Grow Kindness tee is a soft black and white tee printed on an American Apparel tri-blend v-neck shirt, and is an easy addition to jeans for weekend wear.

DO GOOD Shirt: The Do Good tee is the signature tee for the littles. White ink printed on a super soft, light blue American Apparel tri-blend (50% Polyester / 25% Cotton / 25% Rayon) shirt.  Offered in multiple colors for children and adults!

BE KIND Tank: The Be Kind tank is a tri-blend unisex tank top with a hand-lettered message. Perfect for layering and on its own. Color: Oatmeal with black text.

2017 Monthly Desktop Calendar: This charming desktop calendar offers illustrated art for each month, January-December 2017. Finished size is 4.25″ x 5.5″ with acrylic easel stand.



Christmas is right around the corner, so I have teamed up with Good In Store to offer a SPECIAL DISCOUNT!!! Use code ESPRESSO for 20% off at GoodInStore.com! (Good until December 10th – Get to shopping!)

You can also catch up with Good In Store on INSTAGRAM & FACEBOOK.

MJ blogs over at Pars Caeli where you can expect to find the creative in the every day.

MJ also designed a product for Land of Nod – CLICK HERE to check it out!

Do Good & Be Kind | Good In Store - Small Shop Spotlight

I hope you, too, will fall in love with this small business with a big heart and share good vibes all the time!  Remember friends, there is good in store for you!  

www.espressoeverafter.comThis post was in collaboration with Good In Store.  All thoughts and opinions are 100% my own.

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12 Comments

  • Reply Claire December 5, 2016 at 4:11 am

    I love the message behind this brand and you look SO cute in everything! Love this!!!

    • Reply Jenna December 5, 2016 at 7:34 pm

      Thank you Claire! It is a fabulous brand that is adding joy to the world and the clothing is uber soft!

  • Reply chelsea jacobs December 5, 2016 at 12:25 pm

    You guys are so cute!! I love that be kind tank!

    • Reply Jenna December 5, 2016 at 7:36 pm

      Thank you Chelsea – So sweet! The best tank!!!

  • Reply Katie Garday December 6, 2016 at 2:42 am

    Okay, 1. You, your girls, and your blog is absolutely adorable! 2. I loved this post and what this small shop stands for. Thank you for sharing friend! 🙂

    Katie
    Raising My Arrows

    • Reply Jenna December 6, 2016 at 5:02 am

      Katie – Thank you so much, you are so sweet! This small shop is so KIND and filled with amazing products!

  • Reply Kristin Davies December 6, 2016 at 5:15 pm

    Fabulous post girlie! Beautiful photos and I LOVE LOVE LOVE those tees!

    • Reply Jenna December 7, 2016 at 10:57 pm

      Kristin – Thank you so much, I also LOVE these tees!!!

  • Reply Fawn Rosenbohm December 6, 2016 at 6:36 pm

    Love the message of these cute tees and you girls are adorable.

    • Reply Jenna December 7, 2016 at 10:58 pm

      Hi Fawn – You are so kind, thank you!

  • Reply Jessica December 6, 2016 at 8:13 pm

    I love the message behind this brand and their stuff is so cute! Great photos mama!

    • Reply Jenna December 7, 2016 at 10:59 pm

      Thank you Jessica – This brand is so wonderful! Absolutely adorable products!

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